Terms of Service

1. Agreement and these Terms

In short: using mowebstore means accepting these Terms.

In these Terms, mowebstore, we, us and our mean the business operating mowebstore. You means the person or business that registers an account with us. Your Store means the online shop you build and operate on mowebstore. Your Customers means the people who buy from you. The Service means the mowebstore platform, including your Store, our admin tools, the WhatsApp connection, and any AI features included in your plan.

By creating an account, subscribing to a plan, or using the Service, you agree to these Terms and to our Privacy Policy. If you are accepting these Terms on behalf of a business, you confirm you have the authority to bind that business, and that business is treated as "you" throughout these Terms.

We may offer additional features that are governed by separate terms. Where that happens, we will tell you clearly, and those terms apply only to that feature.

2. Your account

In short: keep your account secure, and make sure whoever uses it is authorised by you.

You are responsible for activity that happens under your account, including activity by staff accounts you create. Keep your password confidential and tell us promptly if you suspect unauthorised access. We may reset credentials, suspend access, or limit an account where we reasonably believe it has been compromised, is being used unlawfully, or is being used to infringe someone's rights.

You must be at least 18 years old, or the age of majority where you live, to open an account. You confirm you are using the Service for business purposes and not for personal, household or family use.

We may refuse or cancel an account at our discretion, including where the details provided are incomplete or cannot be verified, or where keeping the account would breach applicable law.

3. Your store, your customers, your business

In short: you are the seller. We provide the tools.

mowebstore is a platform. It is not a marketplace, and we are not a party to any sale you make.

Every contract of sale is between you and Your Customer. You are the seller and the merchant of record for everything sold through Your Store. You are solely responsible for:

• the products and services you list, their accuracy, legality, pricing and any claims you make about them;
• taxes, duties and any other amounts you are required to collect or account for;
• delivery, fulfilment, returns, refunds and customer service;
• complying with the laws that apply to your business, your products and your customers, including consumer protection, labelling, product safety and marketing rules;
• the content you publish and the messages your AI Sales Agent sends on your behalf.

You are also responsible for publishing your own contact details, terms of sale, refund policy and delivery timelines on Your Store, as required by the laws that apply to you.

4. Your content

In short: you own everything you upload. We only borrow the rights we need to run the platform.

Your products, descriptions, prices, images, brand assets, copy, policies, domain details and everything else you upload to or create on the Service (together, Your Content) remain yours. We do not claim ownership of Your Content.

To operate the Service, you grant us a worldwide, non-exclusive, royalty-free licence to host, copy, store, display, transmit and adapt Your Content — including creating backups and technical copies — for the sole purpose of running, securing and improving the Service for you. That licence ends when you delete the content, except for copies we must retain for legal, backup or security reasons.

You confirm you have the rights needed to upload Your Content and to grant this licence. If Your Content infringes someone else's rights, you are responsible for it, not us.

5. Plans, subscriptions and billing

In short: plans renew monthly. We tell you before a price change takes effect.

mowebstore offers Free, Core and Complete plans with the features set out on our pricing page. Paid plans are recurring monthly subscriptions billed in the currency shown at checkout.

At signup you complete a first payment through a secure checkout page. That first payment activates your subscription and starts your first billing period. At the end of each billing period the saved payment method is charged again to renew the following month.

Prices exclude any taxes that may apply to you; you are responsible for those. We may change plan prices. If we do, we will give you at least 30 days' notice before the new price applies, and the change will take effect from your next billing period after that notice. If you do not want the new price, cancel before it takes effect.

6. Cancellation, failed payments and refunds

In short: cancel any time, and you keep what you have paid for until the period ends.

You may cancel at any time from your account. Cancellation takes effect at the end of the current paid billing period: Your Store stays fully available until then, no further charges are taken, and the subscription simply does not renew.

Because Your Store stays fully available for every period you have paid for, fees already collected are non-refundable, except where a refund is required by applicable law.

If an automatic renewal cannot be collected, we retry automatically on a small number of scheduled dates. If payment still cannot be collected after those retries, billing stops and paid features may be paused until you update your payment method and a charge succeeds. Pausing does not delete your store straight away, but the 90-day archive window in section 7 still applies.

7. Your data and deletion

In short: cancelling keeps your store safe for 90 days. After that we clear it up, because we can only hold inactive stores for so long.

If you cancel your subscription, Your Store is archived rather than deleted, so you can restore it by re-subscribing at any point during that window. We keep it in archive for 90 days from the date your subscription ended. If you do not re-subscribe within that window, Your Store and its platform data are permanently deleted. We are not able to keep inactive stores indefinitely, so once the archive window passes we clear them.

If a payment fails and your subscription is paused, the same 90 days starts from the date billing stopped. Updating your payment method so a charge succeeds brings your store back and resets that window.

If you would rather not wait, you can ask us to delete your store at any time and we will do it straight away.

Security and account records required to operate the Service may be retained where applicable law requires it. See the Privacy Policy for what is retained and for how long.

8. Payments and payment providers

In short: card numbers never touch our servers.

Subscriptions to mowebstore are billed through our payment provider, Peach Payments. We never receive or store your full card details. When you confirm a subscription, your payment details are captured and held securely by the payment provider, and we receive only a provider reference together with the card's brand and last four digits, which we show to you for identification. The payment provider's own terms and privacy policy apply to them.

Your Customers pay you through the payment methods you enable in your store, which may include card payments processed by Peach Payments or Stripe, cash on delivery, or direct bank transfer. Those payments are between you and Your Customer, under your own merchant arrangements. Provider fees may apply and are separate from your subscription.

9. Third-party services

In short: some features run on other companies' infrastructure, and we don't control that.

Some features are delivered by third-party providers rather than by us. This includes the messaging and automation behind your WhatsApp conversations, and the AI providers behind the AI Sales Agent. Those providers process the data needed to deliver the feature you enabled, and they act under their own terms and privacy policies rather than ours.

We do not control these providers, and we cannot guarantee their availability. We cannot prevent one from changing its service or restricting an account, including a WhatsApp number connected to your store. Where a third party causes you loss, what you can recover from us is set out in section 15.

10. AI Sales Agent

In short: the AI drafts replies and takes orders. You stay accountable for what your business says and sells.

The AI Sales Agent, included with the Complete plan, can assist with product questions, catalogue browsing, checkout, orders, tracking and handovers to a human. Its answers are generated automatically and may occasionally be incomplete, inaccurate or out of date.

You are responsible for reviewing its activity, for the accuracy of information you give it, and for your business decisions, pricing, customer service and fulfilment. You can pause it at any time from your store settings, and a customer can always be handed over to a person.

11. Acceptable use

In short: use the Service lawfully, and do not use it to harm anyone.

You must not use the Service to break the law, infringe anyone's rights, send harmful or misleading content, host or distribute malware, interfere with the Service or other users' stores, attempt unauthorised access, scrape or overload the platform, resell or provide the Service to third parties as a standalone service, or sell anything prohibited by law. You may not use the Service to build a competing storefront platform.

12. Confidentiality

In short: we look after your non-public business information, and you look after ours.

Each party may receive non-public information from the other that is marked confidential or that a reasonable person would treat as confidential (for example, pricing, roadmaps, security practices, customer lists and business plans). Each party will use the other's confidential information only to perform its obligations under these Terms, protect it with at least reasonable care, and share it only with people who need it to do that work and are bound to keep it confidential.

This obligation does not apply to information that is public through no fault of the receiving party, already known to it, independently developed without using the other party's information, or lawfully received from a third party. These obligations survive the end of these Terms.

13. Term and termination

In short: either of us can end this, and you can delete your store when you want.

These Terms apply while you use the Service. Either of us may end them: you may cancel your subscription or request deletion as described above, and we may suspend or terminate access where you materially breach these Terms, where keeping the Service running would breach the law, or where we are unable to continue providing it.

On termination, your right to use the Service stops, but Your Content remains yours and is held for the 90-day archive window described in section 7. Clauses that by their nature should continue to apply — including payment obligations, confidentiality, indemnities and liability limits — survive termination.

14. Indemnity

You agree to indemnify and hold us, our officers, employees and partners harmless from claims, damages, liabilities and reasonable legal costs arising from: Your Content; anything you sell through Your Store; your breach of these Terms or applicable law; or your infringement of another person's rights. This applies even after these Terms end.

15. Disclaimers and limitation of liability

In short: we work hard to keep the Service running, but we cannot promise it will be perfect.

The Service is provided "as is" and "as available". We do not warrant that it will be uninterrupted, error-free, or that any result will be accurate or reliable, and we do not warrant that it will meet your particular expectations. We may modify or discontinue features where reasonably necessary to improve the Service.

To the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential loss, including lost profit, revenue, sales, goodwill or data, arising from your use of the Service or from third-party services you connect to it.

Where liability cannot be excluded, our total aggregate liability arising out of or relating to the Service is limited to the amount you paid us for the Service in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot lawfully be limited, including for fraud or wilful misconduct.

16. Our intellectual property

The Service, including its software, design, text, graphics, logos and the mowebstore name and marks, belongs to us or our licensors. We grant you a limited, revocable, non-exclusive licence to use them only as needed to use the Service. You may not copy, resell, sublicense, reverse engineer or create derivative works from them, or use our name or marks in a way that suggests we endorse or are affiliated with your business.

17. Changes to these Terms

We may update these Terms from time to time. The current version is always posted on this page. If a change is material, we will tell you before it takes effect — by email to your account address, or in your dashboard. If you do not accept a change, you can cancel and delete your store before it takes effect. Continuing to use the Service after a change takes effect means you accept it.

18. General terms

These Terms are the entire agreement between us about the Service and replace any earlier statements. If a provision is unenforceable, the rest stays in force. Failing to enforce a provision is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor of the business. Notices to you will be sent to the email address on your account; notices to us should go to info@mowebstore.com. Nothing in these Terms creates a partnership, agency or employment relationship between us.

19. Contact us

Questions about these Terms are welcome at info@mowebstore.com. If you are an existing customer, emailing us is usually fastest because we can see your store.